In this Article, we will first touch upon content creation and then other tactics beyond content.
1) Don’t do Keywords Research
Don’t do an audit of your keywords. Because in that case, you will be able to group them with similar topics and intent. You can then easily make these groups as pages, rather than creating individual pages for every keyword variation.
Don’t evaluate SERP (Search Engine Results Page) for each keyword or group of keywords ( phrases) to determine what type and format your content should be.
Some characteristics of ranking pages you can easily avoid so that you can fail miserably :
- Is your content image or Audio/ Video (Multimedia) heavy?
- Is the content long-form or short and concise?
- Is the content formatted in lists, bullets, or paragraphs?
BTW, the best thing that you can do is to ignore the similar pages that are popping up with your keywords.
2) Concentrate more on Low-Value tactics
We know your primary goal is to mislead web searches and misguide them to arrive at your site. We totally understand that your intent is not to help them understand your site’s purpose. We know you have an itch to create content that will only help you to rank higher in the search. Helping searcher is such a passe. Long live low-value content tactics.
Stay with your older content strategy. Create multiple pages with very less content in each. Because you know at one point of time Google liked multiple pages. But do you know with time Google has also changed?
What will be your strategy if you are planning to make a Birthday Party Arranger’s website? We know you would love to create one page for balloons, one for confetti, one for the whistle, one for birthday cakes, one for magicians and or tattoo artists and so on. But what if you have created a comprehensive page on Birthday Party Items or Birthday Party Collection and listed all the above Items under one head? Sounds good? Well, Google also suggests the same. You should have a comprehensive page on a topic instead of multiple, weaker pages for each variation of a keyword.
But who bothers, let’s stick to our original plan. More pages the merrier. Old is gold.
We know how many times you have loved to hide certain content from users and show a different content to crawlers. After all, you always wanted to have a better page rank. Do you know that the search engine guidelines is to show the same content to the engine’s crawlers that you’d show to a human visitor? This means that you should never hide text in the HTML code of your website that a normal visitor can’t see.
This process is called cloaking – showing different content to user and search engines. When this guideline is broken, search engines take action to prevent these pages from ranking in search results. We can cloak content in various ways and for a variety of reasons. Reasons can be both positive and negative.
But who is seeing? Let’s do what we had been doing since years.
Next one is my personal favorite:
PLAGIARISE OR SCRAPE CONTENT:
Do you know there are certain contents that are called legitimate duplicate content and some which are called plagiarised content or scrape? We have seen so many websites having exact copies of content but are not related to each other or are group companies. “Scraped