Client
Sumer- Solve. Evolve.
Project: Armonia- Harmony. Peace. Comfort.
Feature
A complete Brand Building Solution
Industry
Real Estate
About Sumer
Established in 1965 with a commitment to provide space solutions that evolve the lifestyle of its residents, today, Sumer Group is renowned as one of Mumbai’s leading real estate companies. They are not only developing commercial & residential projects across millions of square feet, the Group is also providing solutions in Earth mover’s industry, RMC, Hospitality & Power generation, Arenas. With over 5 decades of expertise in the construction business, Sumer Group is also Number 1 in terms of land acquisition. Not to mention, is applauded for being a responsible corporate citizen owing to its contributions in the fields of education, medication, developing temples, and more.
CHALLENGES
Sumer Group was looking for a solution-provider to help them design and develop a complete brand solution for their Armonia Project located in Matharpacady, Mazagaon.
Their state-of-the-art development requires a goal that explains the value to both searching for homes and investment.
OUR APPROACH
The project needed a concrete thought process moving away from luxury bracket to comfortable and affordable segment.
Right from site recce to understanding the brand requirement, providing name and tagline to the project, creating the project brochure, Broker and customer presentations, Site branding BlinkInteract took the complete onus to build the brand Armonia- Harmony, Peace and Comfort.
The Solution
BlinkInteract implemented an extremely agile style for the project. Touching base with the client every-day and actively iterating & reiterating the design to reflect the changing content, messaging, branding, and marketing demands that ultimately shaped the final solution.
The Results
BlinkInteract was able to deliver the solution that the client was eagerly looking for. The relationship was so successful for Sumer Group that they ended up returning to BlinkInteract to implement additional projects several months after this project.
